Physical exercise, a balanced nutrition…. you know this is important to have a long and healthy life. But what about your brain?

We are what we do and we become what we believe. And what we do and believe is controlled by our brain.

Good news is that the brain can be trained, just like any other part of your body.

And Areté Living can help you with this.

My name is Julia, I am from Madrid and live in London. I am a trained pharmacist (PharmD), certified project manager (PMP) and have a degree in marketing. I spend part of my day working in market research and I also volunteer at the Prince’s Trust as an e-mentor.

Continuous improvement and personal development are two of my passions and I want to share what has worked for me (and what hasn’t) with the world.

My mission in life is to ignite the passion and true potential of people worldwide.

At Areté Living I will share advice and techniques that have been around since the times of Ancient Greece, and are now backed by modern science.

So put your training gear on because you are about to start some serious workouts!!


The literal meaning of the word aletheia is “the state of not being hidden; the state of being evident.” It also means factuality or reality. I will share proofed techniques of personal and professional development developed by those most influential in the field.


From Greek “eu” (“good”) and “daimōn” (“spirit”). It is the state of excellence characterised by objective flourishing across a lifetime, and brought about through the exercise of moral virtue, practical wisdom, and rationality.


Greeks define areté as excellence and the act of living up to one’s full potential. I genuinely hope to challenge you so you can become the better self you want to be.


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